MEET YOUR NEW AUDIO PLAYLIST

Greetings, Wheels Up’ers!

You’ve been there—you’re scrolling, half-distracted, when suddenly an ad stops you in your tracks.

Not because it was a beautifully designed image or a perfectly narrated video. It stood out by doing less. Maybe it was bold. Maybe it was jarring. Maybe it was just a few big, simple words on a blank background.

Ads are getting shorter. Simpler. Designed to stop you in your tracks.

Fifteen seconds used to be the sweet spot for video ads. Now, six-second ads are outperforming longer ones. And sound? No longer a guarantee. Video ads have to deliver their message instantly—without relying on a voiceover or music to do the heavy lifting.

And it’s not just video.

Static ads are shifting too. What used to be carefully designed graphics are now minimal layouts with a blank background and just a few bold words. The best ads today are distilled to their sharpest, clearest message.

Why? Because attention spans are shrinking, and so is patience. People don’t want ads—they want quick answers. Social platforms know this, which is why their algorithms reward ads that get to the point fast.

The brands that win aren’t the ones telling the longest stories—they’re the ones making the most impact in the shortest time.

Good ads highlight one pain point, offer one clear solution, and hyper-target the right audience at the right time. Instead of trying to be everything to everyone, they meet people where they are with a message that resonates instantly.

Effective ads grab attention, spark curiosity, and drive action without over-explaining.

And here’s the fun part—ads are evolving into a creative playground. Unlike a website or an email campaign, they’re not locked in for months. Marketers now have more room to play, take risks, and push boundaries.

A single ad test can tell you what problem resonates most with your audience, which words or visuals actually make people stop scrolling, and what stands out in a sea of sameness. And the best part? These insights go beyond ads. They can shape landing pages, sales messaging, nurture sequences, and more.

Great ads don’t just grab attention—they lead somewhere. And not just to a literal landing page, but into a larger journey. The most effective campaigns connect to compelling content, a well-timed offer, or even a memorable experience.

This shift in advertising is happening fast. If you’re running ads but aren’t an ad specialist, you need to know what works, what’s a waste of budget, and how to make your ads do more with less.

That’s exactly why we created our new ebook: A Practical Approach to Building Epic Ad Campaigns.

Inside, we break down the fundamentals of ad success, what works (and what doesn’t), and a handy checklist to keep you on track.

If you’ve ever wondered how, why, or when to run ads—and what to expect along the way—this guide is for you.

And I’d love to hear from you. What’s an ad that’s caught your attention recently? Hit reply and let me know.