WE ARE SUMMURAI

Maneki Neko is a Japanese “fortune cat”, known for bringing luck and prosperity to wherever it lives. The legend behind this lucky cat stems back to a time where a wealthy man once took shelter under a tree next to a small temple in a thunderstorm. He became aware of a cat trying to get his attention, so he followed it. The cat led him inside the temple where he watched the tree he’d just been hiding under get struck by lightning! As the cat saved his life, the man became a donor to the temple and in turn, brought it much prosperity. When the man passed away, a cat statue was made to honour his life, and thus, the Maneki Neko was born.

People often question its significance and what it’s different movements mean. When the Maneki Neko is waving its left paw, it’s intended to attract people in, whereas it’s right paw invites good fortune. Both paws represent protection of the space where it lives. The colours of the lucky cat all have significance; white for purity, gold for prosperity, black to ward off evil spirits, red for success in love, green for good health and lastly, calico, which is considered the luckiest.

Ultimately, you can’t go wrong with a Maneki Neko by your side, in your workplace or at home. It’s intended to bring you good luck, fortune and prosperity which is of course why we honour it here at Summurai, too.

When it comes to lead generation and content marketing, finding the perfect balance between engaging your audience and delivering valuable information can be a challenge. That's why we developed our Sushi Philosophy - an art of reduction, that wraps content into a small unit that perfectly balances all the ingredients.

Just like sushi, a Summy is the ideal bite-sized branded content unit that brings together all the essential elements you need. While sushi combines rice, vegetables, and protein into a satisfying and healthy package, this article will explore how the Summy experience, inspired by the art of sushi, can revolutionize your content strategy and captivate your prospects.

So what is a Summy?
Summy is the base unit of the Summurai solution.

This optimized unit of content experience combines branding, text, visuals, audio and call to action button. Each Summy can be used as a stand alone unit with a unique URL, or as part of a playlist combining several Summies. The playlist could be used for a curated list of separated content or can be used as chapters of a longer piece of content such as ebook, white paper or case study.  Each content could be fully available or used as a gated content for lead generation or paid customers only.

The Summy draws inspiration from sushi's philosophy of providing a complete and fulfilling customer experience. For many years text-based content has been the norm. There has been a shift in content consumption over the last few years. The Summy offers an audio alternative that increases engagement. While text can be formal and videos can feel artificial, audio has a higher chance of evoking emotions when used correctly. It can create empathy, compassion, and trust, reaching into our hearts and aligning with the tone of voice you want to associate with your brand. The audio component of the Summy allows you to infuse emotion and personality, making your content more engaging and relatable.

The Summy is giving your prospects the power of choice: While audio content takes center stage, a detailed transcript or textual version complements it, catering to those who prefer reading. Your content is accessible and enjoyable for all users in their preferred format with this inclusive approach. With the right mix of modalities, you can expand your audience, improve the engagement of your content, and ultimately increase conversion rates and marketing funnels.

By condensing the content into a concise few minute audio format, the Summy ensures that your prospects can consume it at their convenience. Unlike text and video, which require undivided attention, audio is user-friendly and allows your audience to listen while doing other tasks. Whether they are commuting, jogging, or engaged in other activities, this flexibility allows your audience to enjoy the benefits of your content while multitasking, providing them with a seamless and enjoyable experience.

Similar to how sushi pleases the palate with its visual appeal, the Summy captivates your audience through its multimedia elements. It incorporates your brand identity, featuring your logo, visuals, and colors, which increases brand awareness and recognition. Visual elements, such as images or videos, further enhance the overall experience, immersing your audience in your content.

Just like every sushi meal ends with a delightful taste that lingers, every Summy concludes with a clear call-to-action (CTA). Whether you are eating one bite of sushi, or the entire roll (as we refer to playlist), The CTA seamlessly guides your prospects to take the next steps after consuming the content, such as visiting your website, booking a demo, subscribing to a newsletter, or making a purchase. By strategically placing CTAs throughout the Summy or the playlist, you can drive conversions and effectively nurture leads, ensuring that the engagement with your brand continues beyond the initial content experience.

With our 'Playter' solution, your prospects can schedule your content into their daily activities, allowing them to consume it whenever and wherever they are. You'll be surprised how many people choose to listen, read, or do both at once. Offering your audience more options increases the chances of them scheduling a demo or purchasing your services. Unlike podcasts, the always-available call-to-action button lets you drive traffic to this perfect wrapped content most efficiently and maximize your marketing funnel results.

In summary, just like sushi offers a complete and satisfying dining experience, the Summy presents a unique and engaging approach to content marketing and lead generation. This content unit encapsulates all the essential elements of your brand, creating an optimal experience for your audience that can be shared on your newsletter, your marketing automation, your sales cycle, or embedded at your website. 

Inspired by sushi's philosophy of balance and enjoyment, the Summy ensures that your prospects can enjoy the benefits of your content anytime, anywhere. 

Embrace our Sushi Philosophy today to revolutionize your content strategy, maximize customer experience, and achieve your marketing goals with style and finesse.

In the digital age, content consumption has reached unprecedented heights. With 7 million blog posts being published every day, there seems to be an endless stream of information available at our fingertips. However, the available time people have to consume this massive amount of content is limited. We are getting stimulated with great content all day long via the internet and social media. In fact, a closer look reveals that blog posts are often overlooked, given that the average time spent reading a blog post is 37 seconds.

In March 2022, the Nielsen Norman Group (N/NG) conducted research on how people read on the web. The findings were eye-opening, highlighting the fact that users rarely read content word-for-word. Instead, they engage in a process of scanning, quickly glancing at the page, and deciding whether to invest more time in reading or move on. This behavior is fueled by the vast amount of information available and the limited attention spans of modern users.

While discussing marketing lead generation strategy based on content, it is often when we face
the phenomenon, known as the "Open Tab Trap”.

This phenomenon poses a significant challenge for marketers trying to capture and retain their audience's attention.

The real process of content consumption often begins with users discovering content through various channels such as search engines, social media platforms, or newsletters. When they stumble upon an intriguing article, white paper or ebook, they often fall into the Open Tab Trap.

They open the tab, scan the content, and decide that it is too complex or time consuming to read now, so they leave the tab open to read it later, intending to come back when they have more time or when they are in the right mindset. Unfortunately, these intentions often remain unfulfilled as the tab lingers in the browser, collecting dust.

The Open Tab Trap poses a significant problem for marketers and businesses.
Each content unit such as eBook, white paper or blog post takes lots of resources, time and money to write, design and bring visitors. Though businesses succeed in bringing prospects and customers to discover the content, customers are not necessarily consuming it.

When users leave tabs open, they become buried under a mountain of other open tabs, competing for attention. This creates a break in the marketing funnel, as users fail to progress to the desired actions, such as booking a demo, making a purchase or signing up for a newsletter. As a result, marketers end up wasting even more valuable time and resources on remarketing and retargeting efforts, trying to re-engage users who may have forgotten about their initial intent.

Fortunately, there are solutions available to help marketers navigate the Open Tab Trap and optimize their funnels. Summurai is offering a new content experience to enhance your marketing funnel leading your business for improved content engagement and conversion.

It’s time to heal your funnel!
The combination of Summurai platform, with our Playter solution addresses exactly this challenge of lost attention and helps marketers recapture their audience's focus and complete the funnel. Summurai deliver an optimized content experience that can revolutionize your content strategy and captivate your prospects. It offers people to consume your content anytime, anywhere, in any format, to improve your business KPIs.

When you invest in great content and get great downloads but low conversions, it may not necessarily be your content. You may have hit the Open Tab Trap without knowing it.
Don't forget - downloads are not equal to consumption. This gap can be easily filled with the combination of Summurai solutions; Summy, Playlist and Playter.

Let’s discuss Summy!
Summy is the base unit of the Summurai solution.
It is a perfect bite-size content experience unit, that combines branding, text, visuals, audio and call to action button. Each Summy can be used as a stand alone unit with a unique URL, or as part of a playlist combining several Summies. The playlist could be used for a curated list of separated content or can be used as chapters of a longer piece of content such as ebook, white paper or case study. Each content could be available publicly or used as a gated content for lead generation or paid customers only.

OK, So why is it better?
The audio alternative can increase engagement. While text-based content is usually the norm, Summurai offers your prospects the choice of listening to audio content in addition to reading a detailed transcript, accommodating those who prefer reading. Your content is accessible and enjoyable for all users in their preferred format with this inclusive approach. It is ensuring your prospects can consume it at their convenience.

Unlike text and video, which require undivided attention, audio is user-friendly and allows your audience to listen while doing other tasks. Whether they are commuting, jogging, or engaged in other activities, this flexibility allows your audience to enjoy the benefits of your content while multitasking. This way you can provide your prospects a seamless and enjoyable experience while consuming your message.

Another advantage is that audio has a higher chance of evoking emotions when used correctly. It can create empathy, compassion, and trust, reaching into our hearts and aligning with the tone of voice you want to associate with your brand. The audio component of the Summy allows you to infuse emotion and personality, making your content more engaging and relatable.

How does it help to solve the Open Tab Trap?
This is where the Summurai's Playter solution comes to help marketers to combat the Open Tab Trap and maximize their funnel's effectiveness.

With Playter, your customers and prospects can schedule content into their daily routine. This solution, whether gated or not, could be embedded in your marketing funnel, increasing commitment, engagement and the likelihood of your content being consumed.

The user interface empowers your customer with a set of choices, offering them the alternatives of reading or listening, as well as the option to schedule and fit the content into their daily routines (commuting, jogging, bedtime reading, etc).
The Playter supports a multi-channel customer journey and helps your audience move fluently from desktop discovery to mobile consumption. The customer and prospects can reach this fully branded web-based content from any device, no download required.

Summurai's solutions, whether Summies, Playlists, or Playter, all include a call to action button. The CTA button ensures your customers can complete your funnel at any time, anywhere, on any device. The combination of all 3 types of solution we offer, can heal your marketing funnel and make sure your content is not left behind.

Lastly, to summarize this article, the Open Tab Trap presents a significant obstacle for marketers to capture and retain their audience's attention and content consumption.
In order to break through the noise, skip over the Open Tab Trap, increase consumption, and reduce remarketing efforts, marketers must adapt their strategies. Summurai offers solutions that optimize content engagement and make sure marketing efforts aren't lost in a sea of open tabs. By embracing these solutions, marketers can navigate the challenges of the digital landscape and achieve their desired goals with greater efficiency and effectiveness.

For a while now, we’ve been examining the different types of content our clients promote using the Summurai platform. Our aim is to understand what works best for them by exploring various message types, formats, lengths, and distribution methods.It’s critical to note that there's no one-size-fits-all solution. What works for one organization might not for another. However, we've noticed a recurring pattern offering several insights that could be instrumental for marketers and content creators in enhancing their content.The main reason for this post is to share insights that are not just repetitive of what you might have read elsewhere. Some of these are unique perspectives I haven't seen discussed widely. I intend to be as practical and direct as possible.Element number one is: Relevance and Value.It might seem obvious, but it's essential. The content we create should cater to what our target audience wants to hear. Announcing your company's achievements, like closing a deal with a big firm, might not resonate with everyone. It's vital to avoid self-focused "We-we-ing" and instead produce content that answers questions, solves problems, inspires, or provokes thought. The key is to focus on the audience’s needs and interests, not just your own milestones.The second element is Brevity in Content:This element may work differently in different format of content and our case here may be specific, but worth learning from. On Summurai, we mix visual, text, audio, and calls-to-action. This unique blend isn't the conventional format seen on the web, so our insights here might be more specific. For audio content, length is a significant factor. Listeners assess whether they have the time and context to engage with an audio piece. They might hesitate to commit to a 10-minute item, but a 3:20-minute piece seems more manageable. However, once engaged, they are likely to continue listening to subsequent pieces. Thus, instead of turning an eBook into one long audio, we break it into a series of shorter segments, forming a playlist.Third element is Proactive Content Distribution:Don't just wait for your audience to discover your blog content. Actively distribute it through social media, relevant groups, and newsletters. Additionally, consider platforms like WhatsApp for more direct engagement. Another often-missed opportunity is integrating content into various stages of the customer journey. Content can be strategically placed to add value, such as after a support call or a feature use in your SaaS platform.The fourth element is The Power of Listening:Audio content allows for secondary attention – your audience can listen while engaged in other activities. This accessibility is a key advantage of audio and a reason for the growth in podcast popularity. Offering your content in an audio format means it can be consumed even when your audience can't actively read or watch.I promised 4 elements, but couldn't skip a fifth bonus element: Timely and Relevant Calls to Action. The content should naturally lead to a call to action (CTA) related to your product or service. In text or visual content, adding a CTA is straightforward. However, in audio formats, this can be challenging, as standard audio players on most platforms don't support custom CTAs. Our solution was to design a branded audio player that keeps the CTA visible on the screen, ensuring the content-to-action loop is seamlessly closed.I hope these insights offer new perspectives for enhancing your content marketing strategies. And, practicing what I preach, I'll end with a CTA of my own. I invite you to try Summurai with 10 free AI credits to create an audio item for your audience. Let's explore together how adding an audio layer can boost your content engagement.

O.K., let me keep this brief.

We all know how tirelessly we work to produce content and spend tons of resources in driving traffic. It's no secret that nowadays, people hardly have the patience to read anything...

After seven years of intensive human research and technological development, we've came up with a new type content experience.

In our recent tests, we see mind blowing stats of up to a 92% engagement rate. If you've clicked the play button or read and made it this far, you're actually one of them...

Ready for the astonishing part? It took me less than 10 minutes to create this piece of content.

If you believe this could enhance your communication with your audience, let's connect. I put a link to schedule a demo down below.