The Sales Code

As a salesperson, how can you leverage the field of lead generation while simultaneously closing sales? For many, they are too heavily focused on getting leads but don’t know how to convert those leads.

The Sales Code is a simple methodology that shows you how to generate leads, convert them, and scale your whole operation.

First, you need to be able to communicate a vision. This doesn’t mean that you should be pitching all the things that your product or service can do. Rather, you need to share your vision on how your product or solution will help the client you are working with.

Second, you need to remember that clarity is the modern man’s currency. This means as a salesperson it is important to not inundate your customers with all the features that your product or service can provide. Rather, listen to their pain points, and focus on how you can solve those. A great example of this is Apple’s products. While they might be a couple of years behind Samsung’s technology, they still manage to beat them in the market due to their clear solutions.

Third, it is important to understand the difference between manipulation and influence, intent. In other words, it is important to not play the price game with both your clients and competitors. By doing so, you can be much more honest with your clients. Rather than working for them for just the money, you are working with them to create a vision.

Fourth, you have the moral and ethical obligation to sell to your clients. If you have faithfully followed the previous steps, it is your duty to sell your product or service. By letting your own anxiety take over, you are implicitly telling your clients that your own awkwardness is more important than the vision that you are providing your client.

Fifth, it is important that you understand your own value. This means that you shouldn’t be chasing clients. Rather, you must understand that when you and your client are at the table, you are at the same level. Neither of you is superior to the other. You and your client are working together because you both share a common vision for their future.

Sixth, you can’t win with just a keyboard. While technology is becoming a greater part of our daily lives, you still need to make personal relationships with your clients in order to close sales. You might think that this isn’t scalable; however, the solution is simple. Focus on automating your lead generation while personalizing your closing.

Seventh, one of the best things you can do for a potential client is to require an urgent response. This means that you have followed the previous steps, have given them clear information and asked genuine questions to understand what they are looking for.