Summurai Demos

Hi there!
I'm Jessica from Summurai and this is an audio version for the blog post by Hawk.

Well Ben, what do you think?
Do I sound like a robot?

The article "Commodification and Pancaking of UX: Accept Reality and Plan New Career Paths" by Jakob Nielsen discusses the significant transformations occurring in the User Experience (UX) profession. Nielsen, a usability pioneer with 41 years of experience, outlines how UX is rapidly evolving due to AI integration and the shift towards distributed expertise. He likens the future of UX to a pancake: spread thin across organizations but still impactful and essential.

Nielsen reflects on his elitist background, having worked in environments like Bell Labs and Sun Microsystems, where a small, super-elite group leveraged larger teams to monetize their insights. He contrasts this with the current trajectory of UX, where the field is becoming more democratized and accessible to a broader range of people and companies. The necessity for super-elite UX work is diminishing as the gap between no UX and "good-enough" UX is significant enough to make a notable difference in product success.

The commodification of UX, according to Nielsen, is a positive trend for the wider deployment and integration of UX practices. Costs are dropping, and AI is boosting productivity, creativity, and reducing skill gaps, making UX more accessible and affordable. This shift is leading to a "pancaking" effect where UX expertise is distributed throughout companies rather than centralized in hierarchical teams. Career paths are flattening, with progression now focusing on design ownership and expertise rather than climbing a corporate ladder.

Nielsen advises embracing these changes, highlighting that the integration of UX into product development is key to profitability and success. The article encourages UX professionals to adapt to this evolving landscape by focusing on cultivating a wide range of skills and working in a distributed manner.

Nielsen's insights underscore a significant shift in the UX profession towards a more integrated, accessible, and impactful practice. This evolution presents new opportunities for professionals to make a difference in product design and user experience.

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo. Write your subject line, paste your textual content and choose the voice that fits your brand.

Now that you have your Summy ready, use the edit button to set your image and set your call to action button. Once you are done, publish your Summy into a playlist and get ready to share it with the world, get some traction and engage your audience like never before.

The Summy offers your audience to choose when and where they’d like to consume your content and fit your valuable message into their day.

Want to add an audio player to your blog posts? Do it right. Don't just add the audio player to your post. Use Playter to allow your audience to choose to listen later, send your content to your mobile or schedule an event and commit to listen on the go.

Content consumption has changed and we are here to help you make some noise.

When it comes to lead generation and content marketing, finding the perfect balance between engaging your audience and delivering valuable information can be a challenge. That’s why we developed our Sushi Philosophy - an art of reduction, that wraps content into a small unit that perfectly balances all the ingredients.

Just like sushi, a Summy is the ideal bite-sized branded content unit that brings together all the essential elements you need. While sushi combines rice, vegetables, and protein into a satisfying and healthy package, this article will explore how the Summy experience, inspired by the art of sushi, can revolutionize your content strategy and captivate your prospects.

So what is a Summy? The Summy is the base unit of the Summurai solution.

This optimized unit of content experience combines branding, text, visuals, audio and call to action button. Each Summy can be used as a stand alone unit with a unique URL, or as part of a playlist combining several Summies. The playlist could be used for a curated list of separated content or can be used as chapters of a longer piece of content such as ebook, white paper or case study. Each content could be fully available or used as a gated content for lead generation or paid customers only.

The Summy draws inspiration from sushi’s philosophy of providing a complete and fulfilling customer experience. For many years text-based content has been the norm. There has been a shift in content consumption over the last few years. The Summy offers an audio alternative that increases engagement. While text can be formal and videos can feel artificial, audio has a higher chance of evoking emotions when used correctly. It can create empathy, compassion, and trust, reaching into our hearts and aligning with the tone of voice you want to associate with your brand. The audio component of the Summy allows you to infuse emotion and personality, making your content more engaging and relatable.

The Summy is giving your prospects the power of choice: While audio content takes center stage, a detailed transcript or textual version complements it, catering to those who prefer reading. Your content is accessible and enjoyable for all users in their preferred format with this inclusive approach. With the right mix of modalities, you can expand your audience, improve the engagement of your content, and ultimately increase conversion rates and marketing funnels.

By condensing the content into a concise few minute audio format, the Summy ensures that your prospects can consume it at their convenience. Unlike text and video, which require undivided attention, audio is user-friendly and allows your audience to listen while doing other tasks. Whether they are commuting, jogging, or engaged in other activities, this flexibility allows your audience to enjoy the benefits of your content while multitasking, providing them with a seamless and enjoyable experience.

Similar to how sushi pleases the palate with its visual appeal, the Summy captivates your audience through its multimedia elements. It incorporates your brand identity, featuring your logo, visuals, and colors, which increases brand awareness and recognition. Visual elements, such as images or videos, further enhance the overall experience, immersing your audience in your content.

Just like every sushi meal ends with a delightful taste that lingers, every Summy concludes with a clear call-to-action . Whether you are eating one bite of sushi, or the entire roll , The CTA seamlessly guides your prospects to take the next steps after consuming the content, such as visiting your website, booking a demo, subscribing to a newsletter, or making a purchase. By strategically placing CTAs throughout the Summy or the playlist, you can drive conversions and effectively nurture leads, ensuring that the engagement with your brand continues beyond the initial content experience.

With our and#8216;Playter’ solution, your prospects can schedule your content into their daily activities, allowing them to consume it whenever and wherever they are. You’ll be surprised how many people choose to listen, read, or do both at once. Offering your audience more options increases the chances of them scheduling a demo or purchasing your services. Unlike podcasts, the always-available call-to-action button lets you drive traffic to this perfect wrapped content most efficiently and maximize your marketing funnel results.

In summary, just like sushi offers a complete and satisfying dining experience, the Summy presents a unique and engaging approach to content marketing and lead generation. This content unit encapsulates all the essential elements of your brand, creating an optimal experience for your audience that can be shared on your newsletter, your marketing automation, your sales cycle, or embedded at your website.

Inspired by sushi’s philosophy of balance and enjoyment, the Summy ensures that your prospects can enjoy the benefits of your content anytime, anywhere.

Embrace our Sushi Philosophy today to revolutionize your content strategy, maximize customer experience, and achieve your marketing goals with style and finesse.

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo. Write your subject line, paste your textual content and choose the voice that fits your brand.

Now that you have your Summy ready, use the edit button to set your image and set your call to action button. Once you are done, publish your Summy into a playlist and get ready to share it with the world, get some traction and engage your audience like never before.

The Summy offers your audience to choose when and where they’d like to consume your content and fit your valuable message into their day.

Want to add an audio player to your blog posts? Do it right. Don't just add the audio player to your post. Use Playter to allow your audience to choose to listen later, send your content to your mobile or schedule an event and commit to listen on the go.

Content consumption has changed and we are here to help you make some noise.

Brands Are Taking Control Much has been written about influencer marketing and why brands should include it as part of their marketing channel strategy. Over the last couple of years, however, influencer marketing has changed significantly.

During Covid, many influencers saw their income disappear almost overnight as brands identified influencer content as one of the first costs to cut from their marketing budget. And even well-established influencers who previously commanded significant fees for their work, saw an abrupt drop in their revenues. 

While influencer marketing is making a comeback, the rules of engagement have changed dramatically. Influencers can still help companies reach a wider audience but brands are much more demanding when it comes to measuring results whereas previously, due in part to the novelty of influencer marketing, these same brands placed more emphasis on who they partnered with and not what results the influencer delivered.

What Are Brands Looking For Influencer campaigns continue to offer a host of benefits, some measurable and some intangible. But at the same time, brands are looking for measurable results and in turn, paying much closer attention to the content and insisting on controlling the message to a greater degree in order to protect their image and values. Let’s have a closer look at what factors brands are taking into account as they revisit the influencer marketing opportunity.

The Cost-Effectiveness of Influencer Marketing: In the right circumstances, influencer marketing can be very cost-effective. In order to optimize the cost-benefit ratio, brands are trending more towards micro-influencers and nano-influencers who have a much more direct and personal connection to a highly targeted and engaged number of followers. These followers are truly ‘influenced’ by the recommendations shared on the influencer’s channels and are much more likely to convert on a CTA. This can have much more value to a brand than a channel with a larger following but with a limited chance of a return because the audience is not engaging. This presents a strong opportunity for smaller influencers to reevaluate their audiences and place more emphasis on building strong relationships with their markets.

Measuring ROI: Measuring the ROI of an influencer campaign has always been challenging. While influencer content also contributes to SEO, brand awareness, and credibility, more than ever marketers are looking for some form of measurability when it comes to the actual return on their investment in influencer campaigns. Depending on the goals of the program, those KPIs might take the form of increased revenues, more sign-ups, an improvement in SEO rankings, or more publicity for the brand. In any scenario, the changing shift in brand expectations is that influencers will be able to provide hard data that justifies the cost of the program and influencers are under increasing pressure to set forth realistic expectations and deliverables at the outset of their campaign.

Campaign Control: Brands are demanding much more control over the content and messaging with their influencers. Previously, brands relinquished much of the control to the influencers who dictated what was being said and how the message was being conveyed. While large brands always maintained complete control over the content, smaller brands have become much savvier about protecting their image and are much more demanding when it comes to insisting that influencer content must align with the business’s image, values, and messaging.

Trust and Brand Credibility: Influencers are known for the relationship they have built with their followers. But brands are looking for credibility in relation to their product or service. Are followers likely to convert because the influencer speaks with authority regarding the product in question or do they follow a specific influencer because of their funny Tik Tok dances? Will the audience, no matter how large, gravitate to the advertising or will they skip right over it as if it were simply background noise? If a brand can’t see the influencer as credible, the number of followers will be of little consequence.  

Expanding the Reach: Influencers often promote themselves based on the number of followers they have. While reach or perceived reach is important, vanity numbers have taken a back seat to actual engagement with a targeted audience. Campaigns on Tik Tok and IG are a hot trend but regardless of how many followers an influencer has, if visitors scroll right past your message on their channel, you’ll see little return on your investment. Brands want to reach consumers interested in their products.

SEO Bump: Influencer marketing content can undoubtedly contribute to and benefit a brand’s efforts. Well-written content in the form of posts or reviews helps increase visibility and is often recognized by Google in search results. As such, brands have grown much more insistent that influencers understand SEO in addition to understanding the product or service that they are promoting.

Authentic or Not: Brands are looking closer than ever to the authenticity of individual influencers. They are asking if the potential partner is promoting products simply for profit or do they truly have a presence that indicates they truly believe in what they are promoting. A disconnect between the influencer and the product they promote is a quick thumbs-down for brands who are paying close attention to their image.

Takeaways Influencer marketing has changed significantly over the past several years. Brands are claiming control over all aspects of their influencer campaigns. Influencers who align with brand messaging and work cooperatively will deliver a much stronger and measurable ROI for their clients. In order to implement a successful campaign, both brands and influencers should carefully assess expectations and jointly determine if they can confidently expect to achieve the intended results. Brands should take the time to understand the influencer audience, messaging format, channel distribution, and other factors in order to identify the best influencer for their needs. Influencers should clearly understand the brand messaging, target audience, image, and expected deliverables before agreeing to accept a mandate if they are looking to build a long-term relationship with specific brands.

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo.

Write your subject line, paste your textual content, and let’s use some AI-magic to optimize it for narration - remove subtitles, bullet points and make your text conversational.

Once your text is ready, it’s time to choose the voice that fits your brand.

Let’s go with MY voice! and use some of your credits to turn text into a super high quality audio.

THAT'S IT! Your new Summy IS READY!

Welcome to our exploration of love in the digital age, where the quest for connection takes us beyond the expected. Today, we're diving into a fascinating comparison that might just reshape your approach to finding love and understanding product management in the process.

Imagine this: Nearly half of the people you know have turned to online dating apps as their primary cupid. These platforms, with their swipes and matches, promise to lead us to the love of our lives. But do they deliver on this promise? And how does this journey of seeking love mirror the world of product management? Let's find out.

First off, the dating app scene is a jungle. On Tinder, men outnumber women significantly, creating a competitive arena. Bumble offers a slightly better balance but still leans towards more men than women. Your profile? You've got less than four seconds to make an impression. And while men might swipe right with abandon, women are far more selective, engaging with a mere fraction of profiles.

Now, consider the dynamics at play. Men log into their profiles around 20 times a day; women, even more. Despite the frenzy, the success rate of forming meaningful connections is slim, with billions of swipes leading to a relatively small number of matches and even fewer meaningful connections.

But here's where it gets interesting. Despite the frustration many feel with online dating, a significant portion of users are willing to pay for premium features, hoping to increase their chances of finding love. This reveals a curious paradox: the very apps designed to help us find love must carefully balance success rates to ensure users stay engaged and hopeful, yet not so successful that they abandon the platform altogether.

Now, let's pivot to LinkedIn, an unexpected contender in the quest for love. Unlike dating apps, LinkedIn wasn't designed for romance. Yet, its professional setting inadvertently addresses many of the pitfalls of traditional dating platforms. Shirtless selfies? Not on LinkedIn. Astrological signs? Irrelevant. Instead, LinkedIn offers a space where professional achievements and genuine connections take center stage, creating an environment where meaningful relationships can flourish, sometimes even leading to romance.

This brings us to a crucial lesson for product managers: the importance of aligning features with the core promises of your product. If Tinder truly aimed to help users find love, it might discourage superficial judgments based on shirtless photos or astrological signs, focusing instead on fostering genuine connections.

In the world of product management, as in love, success often hinges on understanding and meeting the real needs of your users. Whether it's the promise of a refreshing cola or the hope of finding love, the features you offer must align with the expectations you set. And sometimes, the most successful products are those that transcend their original purpose, creating value in ways their creators never imagined.

So, as we navigate the complex interplay of love, technology, and product management, let's remember the power of genuine connections, both in the products we create and the relationships we cherish.

In the end, whether on Tinder, Bumble, or LinkedIn, the quest for love mirrors the challenges of product management: understanding needs, managing expectations, and ultimately, delivering on promises. It's a journey of discovery, innovation, and, hopefully, connection.

Thank you for joining me on this exploration. Here's to finding love, in all the places we least expect.

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo.

Write your subject line, paste your textual content, and let’s use some AI-magic to optimize it for narration - remove subtitles, bullet points and make your text conversational.

Once your text is ready, it’s time to choose the voice that fits your brand.

Let’s go with MY voice! and use some of your credits to turn text into a super high quality audio.

THAT'S IT! Your new Summy IS READY!

Go on and fit your image, add some call to action to allow your audience to get to the right place, and get ready to publish and share your Summy.

The Summy offers your audience to choose when and where they’d like to consume your content and fit your valuable message into their day.

Each Summy includes your logo, colors and brand identity, an image or multiple images, your transcript, an audio layer to reduce the need to read, and a call-to-action button, that will lead your audience to the right goal and help convert them.

Go on and choose your call-to-action.

This could be a link to buy now or schedule a demo, a number to call to, a location to navigate to, a poll or a quiz.

Want to promote multiple Summies? Go ahead and wrap them in a playlist.

Our playlist can be gated and get you some leads or open for the public, and can support multiple languages.

Once your Summy or playlist is out there, it’s time to check out their performance.

Go back to the Dojo to manage your Summies and track your statistics.

Check out how many people visited the page, started to listen and stayed until the end, Check your traffic, when people digest your content and where they are coming from.

Want to add an audio player to your blog posts? Do it right.

Summurai doesn’t just add the audio player to your post. In order to fit naturally into the habits of your audience, we developed Playter - the player that will allow your audience to choose to listen later, send your content to your mobile or schedule an event and commit to listen on the go.

Content consumption has changed.

Whether it’s your blog posts, your white-papers or that newsletter, it’s time to give your content an AI-boost and make it easier to consume it on the go.

Ready to make some noise?

We are Summurai.

I’ve been spending more of my time and energy on LinkedIn lately. It’s more productive and less toxic than other platforms, and it often leads me to connect or reconnect with wonderful humans.

It’s not all perfect. When I shared a post saying how I was done with X, one Musk defender commented spouting a line right from the white nationalist playbook, and I responded publicly, vehemently combatting his laments that the white race was under attack. Then I got tired of arguing and blocked him.

As I was writing this, another friend said “no one” actually thought Musk’s post was antisemitic. “No one.” I told him I was offended, because Musk saying it’s the “actual truth” that Jews foment “hatred against whites” sure sounded antisemitic to me, and I sent him a brief reading list, including Fox News describing Musk’s post as antisemitic. He then told me, “Your [sic] getting emotional and it’s clouding your communication.” He clearly isn’t ready for the “unclouded” version of what I wish I could tell him.

Beyond these exceptions, LinkedIn’s been a bright spot in my daily media usage. I learn a few things, stay in touch with people who don’t DM me with personal attacks, and often engage with others who help make the world a little smaller. 

Here are a few ways that you may find it more useful too:

1) Reconnect, even when it feels awkward.

There are some great books and articles about how interacting with strangers is almost always appreciated by the stranger, no matter how awkward and scary it tends to seem for the one initiating the exchange.

The same can be true when reconnecting with people who you haven’t connected with in ages, especially when you don’t have an immediate reason to connect with them. 

I decided to try getting over this myself. I dug up a list that I had made of people who I had interacted with during a previous job search nearly a decade ago. I updated it and then had a list four pages long of people I hadn’t talked to in years. I didn’t have an and#8216;ask.’ I just wanted to refresh the connection and hear how they’re doing. That was the agenda. 

It’s been wonderful so far. Sure, many haven’t responded at all yet, and I’m just getting started. But for those who have, I’m hearing some things that they’re up to, and there are a few follow-up conversations scheduled. If a few people think, “Why is this guy reaching out to me again?” then so be it. I need to get over that awkward feeling and that concern that they wouldn’t want to hear from me or that I didn’t have a good enough reason.

To paraphrase that renowned philosopher Stuart Smalley, “You’re good enough, you’re smart enough, and doggone it, people like you.”

2) Your competition is your best source of info.

I can’t remember which Marc Goldberg post made me think about this, as he posts about jobs ALL THE TIME on LinkedIn , but one of his posts brought back memories of a previous job search.

Sure, you want to talk to as many people who could be helpful, and those usually seem like people who could hire you or who could introduce you to hiring leads. Do that all day long.

But don’t neglect your competition. You know who some of the best sources of info are? Fellow job seekers.

Such seekers are the ones you’re with on the Oregon Trail. You get to the trading post, and you’re trying to survive, even if gold is hard to come by and there are no bison to hunt. 

Find out what job boards they’re looking at. What recruiters they’re working with. If any resume tips helped them. Who has been a good source of inspiration. Where there might be some leads for temporary gigs. 

It’s fellow seekers who will have the most current info, even when you’re competing for similar roles. I once even sent a friend all my notes on a company, including my presentation to their management team, when I learned he was interviewing for the role that I was pretty sure I was no longer in the running for. Keep that competition close.

An aside: my job resources are https://bit.ly/marketerjobs, and I updated them recently if you haven’t checked there in a while.

3) Workshop your voice.

LinkedIn has a great new feature, Collaborative Articles. that I only started exploring thanks to my client Zack Rozga at Thece.

Have you tried this yet? For writers who love sounding off on any topic remotely in their ballpark , it can be addictive. I’ve started commenting on posts in topics like social media and AI, and once I see some people like my responses, I have to keep coming back for more.

You can see what I wrote here, for instance, in response to a thread about how Twitter can help you reach more readers. Ahem.

The biggest downside with the whole concept is that most people will probably use ChatGPT to generate their answers and spam the lists. Zack and I were applauding each other for NOT doing that, but we may already be in the minority.

The Collaborative feature offers a great low-stakes way to start crafting your voice and workshopping ideas. People will see it, but not as many people as who will see your regular posts. I’ll be curious how it works for building credibility and forging new, meaningful connections. But it’s worth trying so far, and with topics being formulated by AI, it’s a good example of AI-generated and human-generated content living side by side.

I’ve been more vocal in general on LinkedIn lately. Maybe it’s because I left X and need a new outlet, but largely it’s because the relevant engagement there keeps luring me in. You get some immediate feedback on whether your ideas are catching on too. If you don’t delete a dud of a post of yours once in a while, it’s probably because you’re not experimenting enough. 

I had no clue if anyone would get a kick out of my custom GPT that spoofs Twitter’s CEO and her now-famous non-apologies, but even some experiments like that are finding an audience. And they allow me to get real-time feedback for some things I’m working on.

Having a voice means some people won’t like your voice. And that means you’ll have to choose some battles too. For me, I’m good with healthy disagreement but will call out racism and won’t take kindly to gaslighting. Those battles can come up even when you say something that isn’t all that controversial and#8212; like how no one should do business with someone who tells their most important customers to “GFY.”

As for my friend who thought I was too emotional, I wanted to tell him , “GFY,” but the last words I wrote to him instead were, “Bless your heart.”

You get it, right? It means the same thing if you understand the context.

Context matters. Words matter. Using them wisely remains a challenge for the ages, and maybe we can collaborate on how to best do so.

David

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo.

Write your subject line, paste your textual content, and let’s use some AI-magic to optimize it for narration - remove subtitles, bullet points and make your text conversational.

Once your text is ready, it’s time to choose the voice that fits your brand.

Let’s go with MY voice! and use some of your credits to turn text into a super high quality audio.

THAT'S IT! Your new Summy IS READY!

Go on and fit your image, add some call to action to allow your audience to get to the right place, and get ready to publish and share your Summy.

The Summy offers your audience to choose when and where they’d like to consume your content and fit your valuable message into their day.

Each Summy includes your logo, colors and brand identity, an image or multiple images, your transcript, an audio layer to reduce the need to read, and a call-to-action button, that will lead your audience to the right goal and help convert them.

Go on and choose your call-to-action.

This could be a link to buy now or schedule a demo, a number to call to, a location to navigate to, a poll or a quiz.

Want to promote multiple Summies? Go ahead and wrap them in a playlist.

Our playlist can be gated and get you some leads or open for the public, and can support multiple languages.

Once your Summy or playlist is out there, it’s time to check out their performance.

Go back to the Dojo to manage your Summies and track your statistics.

Check out how many people visited the page, started to listen and stayed until the end, Check your traffic, when people digest your content and where they are coming from.

Want to add an audio player to your blog posts? Do it right.

Summurai doesn’t just add the audio player to your post. In order to fit naturally into the habits of your audience, we developed Playter - the player that will allow your audience to choose to listen later, send your content to your mobile or schedule an event and commit to listen on the go.

Content consumption has changed.

Whether it’s your blog posts, your white-papers or that newsletter, it’s time to give your content an AI-boost and make it easier to consume it on the go.

Ready to make some noise?

We are Summurai.

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo.

Write your subject line, paste your textual content, and let’s use some AI-magic to optimize it for narration - remove subtitles, bullet points and make your text conversational.

Once your text is ready, it’s time to choose the voice that fits your brand.

Let’s go with MY voice! and use some of your credits to turn text into a super high quality audio.

THAT'S IT! Your new Summy IS READY!

Go on and fit your image, add some call to action to allow your audience to get to the right place, and get ready to publish and share your Summy.

The Summy offers your audience to choose when and where they’d like to consume your content and fit your valuable message into their day.

Each Summy includes your logo, colors and brand identity, an image or multiple images, your transcript, an audio layer to reduce the need to read, and a call-to-action button, that will lead your audience to the right goal and help convert them.

Go on and choose your call-to-action.

This could be a link to buy now or schedule a demo, a number to call to, a location to navigate to, a poll or a quiz.

Want to promote multiple Summies? Go ahead and wrap them in a playlist.

Our playlist can be gated and get you some leads or open for the public, and can support multiple languages.

Once your Summy or playlist is out there, it’s time to check out their performance.

Go back to the Dojo to manage your Summies and track your statistics.

Check out how many people visited the page, started to listen and stayed until the end, Check your traffic, when people digest your content and where they are coming from.

Want to add an audio player to your blog posts? Do it right.

Summurai doesn’t just add the audio player to your post. In order to fit naturally into the habits of your audience, we developed Playter - the player that will allow your audience to choose to listen later, send your content to your mobile or schedule an event and commit to listen on the go.

Content consumption has changed.

Whether it’s your blog posts, your white-papers or that newsletter, it’s time to give your content an AI-boost and make it easier to consume it on the go.

Ready to make some noise?

We are Summurai.

Creating an effective social media strategy for law firms involves a comprehensive action plan that leverages social media platforms to enhance brand awareness, engage potential clients, and establish the firm as a thought leader in the legal industry.

Firstly, understanding the audience is crucial. This involves conducting audience research to understand their demographics, preferences, and common legal issues, and developing content that resonates with their needs and preferences.

Choosing the right platforms is also key. LinkedIn is ideal for professional networking, sharing expert content, and recruitment. Instagram and TikTok are great for engaging through visual storytelling, behind-the-scenes glimpses, and short educational videos. Facebook can be used for broad demographic outreach, brand awareness, and targeted ads, while TikTok is effective for reaching younger demographics with creative, engaging content.

A solid content strategy should include sharing educational material like legal advice, updates on laws, and myth-busting content. Focusing on engagement by responding to comments and participating in relevant discussions is important. Posting success stories and client testimonials, while maintaining confidentiality, along with team highlights and visually appealing infographics on legal facts and statistics, can greatly enhance a firm's social media presence.

Posting frequency and consistency are vital. Aiming for at least three quality posts per week and maintaining a regular posting schedule helps stay on the audience's radar. Consistent branding across all content and using tools like Canva for professional-looking graphics are essential for branding and visuals.

Engagement and interaction involve actively participating in conversations, responding to comments and messages, and using social listening tools to monitor relevant discussions outside the firm’s profiles. Video content, including explainer videos, client testimonials, and Q&A sessions, should be engaging and easy to understand.

Ensuring all content is mobile-friendly with responsive design and testing for readability and ease of interaction on mobile devices is crucial for mobile optimization. Being aware of the latest trends and features on social platforms and adjusting the strategy to incorporate new and effective trends is important for trend awareness.

Focusing on value-driven content that is high-quality, informative, and engaging, and prioritizing posts that add value and reflect the firm’s expertise is key for quality over quantity. Regularly reviewing social media metrics and adjusting strategies accordingly, and addressing comments and feedback, both positive and negative, are important for monitoring and feedback.

Setting and measuring specific, measurable objectives for follower growth, engagement rates, and website traffic, and regularly assessing performance against these goals are crucial for setting and measuring goals. Creating FAQs or troubleshooting guides based on common inquiries received on social media can be a valuable resource.

In conclusion, implementing this plan requires strategic planning, creative content creation, and active engagement with the audience. Law firms should continually adapt and refine their approach based on feedback and analytics to ensure their social media presence is effective and aligns with their marketing objectives. The key to success in social media marketing is not just being visible, but being strategic, authentic, and consistently engaging with your audience.

In this blog, we discuss the recent data from HM Revenue and Customs which was brought to light by HR and finance expert MHR, concerning issues plaguing businesses on incorrect or missing payroll reporting.

"Recent data from HM Revenue and Customs , sheds light on a concerning issue plaguing businesses on incorrect or missing payroll reporting. The figures are staggering, with penalty charges totaling £75,154,200 since 2020".

Accurate financial reporting stands as a cornerstone for sustainable growth and regulatory compliance. Recent data from HM Revenue and Customs , brought to light by HR and finance expert MHR, sheds light on a concerning issue plaguing businesses on incorrect or missing payroll reporting. The figures are staggering, with penalty charges totalling £75,154,200 since 2020, a sum that underscores the financial impact of non-compliance.

The importance of accurate payroll reporting:

Payroll reporting is more than just a bureaucratic requirement; it is a fundamental aspect of responsible business management. From ensuring that employees are paid correctly to meeting tax obligations, accurate payroll reporting is critical for maintaining both legal compliance and the trust of the workforce. The recent data reveals a disconcerting trend, as a substantial portion of the penalty charges—27%, to be precise, were imposed in the past financial year . This indicates that the issue is not only persistent but is also escalating, potentially wreaking havoc on businesses that fail to address it proactively.

The toll on UK businesses:

The penalty charges serve as a wake-up call for businesses, emphasising the need to revaluate their payroll reporting processes. The financial burden imposed by HMRC is not just a sum on paper; it represents missed opportunities, strained resources, and potential reputational damage. Businesses need to understand the extra expenses linked to doing payroll reports by hand. They should then take clear steps to reduce these risks.

Automated technology as the solution:

In an era dominated by technological advancements, the answer to the payroll reporting dilemma lies in automation. Embracing cutting-edge technology can transform the way businesses handle their financial processes, reducing the likelihood of errors and ensuring compliance with ever-evolving regulations. Automated payroll systems not only enhance accuracy but also streamline the reporting process, freeing up valuable time and resources for core business activities.

Giant Finance+:

At Giant Finance+, we understand the challenges businesses face in navigating the complex landscape of payroll reporting. We're dedicated to top-notch financial performance and go beyond the usual approach. We work on creative and bespoke solutions that help your businesses succeed and provide simple-to-use workflow systems with fast and flexible finance to enhance your recruitment agency.

Interested in discussing something you've read in one of our blogs? Get in touch!

According to every current barometer, there's no way Swan should have been able to raise its Series B round.

Funding for the once red-hot fintech sector has fallen off a cliff. And more companies trying to follow their Series A round in France are likely to close down rather than secure more funding.

Yet despite being at the convergence of 2 negative trends, Swan announced recently that it had raised €37 million in a round led by European venture capital giant Lakestar, which had previously backed Revolut. The funding comes 2 years after Swan raised a €16 million Series A round led by Accel and brings the total raised to €58 million. Other investors include Founders Future, Kima Ventures, Creandum, and Bpifrance.

Swan is yet another project to emerge from the Hexa (formerly eFounders) startup studio (now an investor) that generates concepts and then recruits a founding team to build and scale the company. In this case, that was COO Nicolas Saison, CEO Nicolas Benady, and CTO Mathieu Breton. Hexa has since expanded its fintech focus with the 2021 launch of Logic Studios to building companies in that sector.

The company has developed an embeddable finance product that lets its clients offer banking services to their partners or employees. Benady said in an interview that while he recognized that prevailing winds might be blowing against the company when it started the fundraising process, he was confident that Swan's progress over the past 4 years would persuade investors.

"I think we have quite a sexy company," he said. "And investors knew it."

The Pitch

In looking back over the latest fundraising, Benady said internally it didn't feel so different from the Series A round two years ago. Of course, that sense of normalcy is the exception these days, not the rule.

"We're just following the classic startup playbook where we need to invest and we need to invest now," he said. "Of course, the market is not great."

Swan opened a data room for potential investors. This allowed for due diligence and generated several term sheets. Swan was in a position to choose investors.

But this is where things started to feel a bit different.

"There was more tension," he said. "During the second stage, where he had to negotiate from term sheet to closing, every single line was heavily discussed. This is not 2021 and everybody knows it. It's much more difficult to raise money and we could see there are so few Series B going out today. "

Hey there, listeners! Today, I'm excited to share with you my insider tips on crafting the perfect blog posts for your website. Trust me, I know it's not easy. It takes effort, time, and a good bit of research. But don't worry, I've got a foolproof plan to make it a breeze for you.

Let's dive into my unique 3-step plan. It's tested, trusted, and I promise it'll transform the way you approach blog writing.

First things first, let's talk about creating content that resonates with your website visitors and potential customers. You want to write blog posts that are not just good, but perfect. But how do you do that?

Well, I've broken it down into three major steps. These steps will take you from a blank page to a blog post that perfectly represents your brand or personal style.

Step 1 is all about Ideation. This is where you brainstorm those killer blog content ideas. Spend some time thinking about what your readers, clients, and customers really want to read. Jot down your ideas, and don't forget to consider your products and target customers. What are they searching for online? Your blog post topics should attract potential customers, educate them, and include a call to action for your products or services.

Now, let's talk about the '3 Es' of writing the perfect blog posts. You want to Entice your audience, Educate them, and Excite them about your offerings. For instance, when I worked on UniclixApp's blog, our goal was to attract small businesses and entrepreneurs, and also those looking for a more affordable social media management tool. A quick brainstorming session can lead to a goldmine of great blog post ideas.

Moving on to Step 2: Keyword Analysis. This step is crucial. You need to understand what your potential buyers are searching for. Use tools like Google Keyword Planner to find out. This helps you focus on topics your audience is actually interested in. Remember, it's not just about what you think they want; it's about what they're actually searching for.

In this step, you'll also want to think about different headlines for your blog posts. Keep them under 75 characters, and make sure they speak directly to your target audience.

Finally, Step 3: Execution. This is where you actually write the blog post. I know, writing can be daunting. But I've got a secret hack that makes it quick and easy. Start with an outline, keep your call to action in mind, and then get writing. Don't forget to proofread and edit your work. And yes, SEO is important too.

When writing, remember to keep your target customer in mind, use enough paragraphs for SEO, and keep it short and to the point. Including expert quotes and an irresistible call to action can also make a big difference.

And here's a final tip: once you've written your draft, proofread it on a different device. It gives you a fresh perspective and helps you spot improvements more easily.

So there you have it, my 3-step plan to writing the perfect blog post. Remember, it's all about attracting, educating, and exciting your audience. Happy blogging!

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo.

Write your subject line, paste your textual content, and let’s use some AI-magic to optimize it for narration - remove subtitles, bullet points and make your text conversational.

Once your text is ready, it’s time to choose the voice that fits your brand.

Let’s go with MY voice! and use some of your credits to turn text into a super high quality audio.

THAT'S IT! Your new Summy IS READY!

Go on and fit your image, add some call to action to allow your audience to get to the right place, and get ready to publish and share your Summy.

The Summy offers your audience to choose when and where they’d like to consume your content and fit your valuable message into their day.

Each Summy includes your logo, colors and brand identity, an image or multiple images, your transcript, an audio layer to reduce the need to read, and a call-to-action button, that will lead your audience to the right goal and help convert them.

Go on and choose your call-to-action.

This could be a link to buy now or schedule a demo, a number to call to, a location to navigate to, a poll or a quiz.

Want to promote multiple Summies? Go ahead and wrap them in a playlist.

Our playlist can be gated and get you some leads or open for the public, and can support multiple languages.

Once your Summy or playlist is out there, it’s time to check out their performance.

Go back to the Dojo to manage your Summies and track your statistics.

Check out how many people visited the page, started to listen and stayed until the end, Check your traffic, when people digest your content and where they are coming from.

Want to add an audio player to your blog posts? Do it right.

Summurai doesn’t just add the audio player to your post. In order to fit naturally into the habits of your audience, we developed Playter - the player that will allow your audience to choose to listen later, send your content to your mobile or schedule an event and commit to listen on the go.

Content consumption has changed.

Whether it’s your blog posts, your white-papers or that newsletter, it’s time to give your content an AI-boost and make it easier to consume it on the go.

Ready to make some noise?

We are Summurai.

While content consumption has evolved, for far too long, your textual content has stayed the same. It’s time to get audio and AI to work for you and bring something new to content marketing.

It all starts at the Voice Dojo.

Write your subject line, paste your textual content, and let’s use some AI-magic to optimize it for narration - remove subtitles, bullet points and make your text conversational.

Once your text is ready, it’s time to choose the voice that fits your brand.

Let’s go with MY voice! and use some of your credits to turn text into a super high quality audio.

THAT'S IT! Your new Summy IS READY!

Go on and fit your image, add some call to action to allow your audience to get to the right place, and get ready to publish and share your Summy.

The Summy offers your audience to choose when and where they’d like to consume your content and fit your valuable message into their day.

Each Summy includes your logo, colors and brand identity, an image or multiple images, your transcript, an audio layer to reduce the need to read, and a call-to-action button, that will lead your audience to the right goal and help convert them.

Go on and choose your call-to-action.

This could be a link to buy now or schedule a demo, a number to call to, a location to navigate to, a poll or a quiz.

Want to promote multiple Summies? Go ahead and wrap them in a playlist.

Our playlist can be gated and get you some leads or open for the public, and can support multiple languages.

Once your Summy or playlist is out there, it’s time to check out their performance.

Go back to the Dojo to manage your Summies and track your statistics.

Check out how many people visited the page, started to listen and stayed until the end, Check your traffic, when people digest your content and where they are coming from.

Want to add an audio player to your blog posts? Do it right.

Summurai doesn’t just add the audio player to your post. In order to fit naturally into the habits of your audience, we developed Playter - the player that will allow your audience to choose to listen later, send your content to your mobile or schedule an event and commit to listen on the go.

Content consumption has changed.

Whether it’s your blog posts, your white-papers or that newsletter, it’s time to give your content an AI-boost and make it easier to consume it on the go.

Ready to make some noise?

We are Summurai.

Robert says that the feeling of an ad slump and other predictions of advertising’s demise in the modern economy don’t seem to be coming to pass, as paid advertising not only survived 2023 but will thrive in 2024.

What’s a retail media network? On to the bigger news – the rise of retail media networks. Retail media networks, the smallest segment in these agencies’ and research firms’ evaluation, will be one of the fastest-growing and truly important digital advertising formats in 2024.

GroupM suggests the $119 billion expected to be spent in the networks this year and should grow by a whopping 8.3% in the coming year. Magna estimates $124 billion in ad revenue from retail media networks this year.

“Think about this for a moment. Retail media is now almost a quarter of the total spent on search advertising outside of China,” Robert points out.

You’re not alone if you aren’t familiar with retail media networks. A familiar vernacular in the B2C world, especially the consumer-packaged goods industry, retail media networks are an advertising segment you should now pay attention to.

Retail media networks are advertising platforms within the retailer’s network. It’s search advertising on retailers’ online stores. So, for example, if you spend money to advertise against product keywords on Amazon, Walmart, or Instacart, you use a retail media network.

But these ad-buying networks also exist on other digital media properties, from mini-sites to videos to content marketing hubs. They also exist on location through interactive kiosks and in-store screens. New formats are rising every day.

Retail media networks make sense. Retailers take advantage of their knowledge of customers, where and why they shop, and present offers and content relevant to their interests. The retailer uses their content as a media company would, knowing their customers trust them to provide valuable information.

Think about these 2 things in 2024 That brings Robert to two things he wants you to consider for 2024 and beyond. The first is a question: Why should you consider retail media networks for your products or services?

Advertising works because it connects to the idea of a brand. Retail media networks work deep into the buyer’s journey. They use the consumer’s presence in a store to cross-sell merchandise or become the chosen provider.

For example, Robert might advertise his Content Marketing Strategy book on Amazon’s retail network because he knows his customers seek business books. When they search for “content marketing,” his book would appear first.

However, retail media networks also work well because they create a brand halo effect. Robert might buy an ad for his book in The New York Times and The Wall Street Journal because he knows their readers view those media outlets as reputable sources of information. He gains some trust by connecting his book to their media properties.

Smart marketing teams will recognize the power of the halo effect and create brand-level experiences on retail media networks. They will do so not because they seek an immediate customer but because they can connect their brand content experience to a trusted media network like Amazon, Nordstrom, eBay, etc.

The second thing Robert wants you to think about relates to the B2B opportunity. More retail media network opportunities for B2B brands are coming.

You can already buy into content syndication networks such as Netline, Business2Community, and others. But given the astronomical growth, for example, of Amazon’s B2B marketplace , Robert expects a similar trend of retail media networks to emerge on these types of platforms.

“If I were Adobe, Microsoft, Salesforce, HubSpot, or any brand with big content platforms, I’d look to monetize them by selling paid sponsorship of content on them,” Robert says.

As you think about creative ways to use your paid advertising spend, consider the retail media networks in 2024.

Have you ever been in this situation? You're at a networking event. Everywhere around you people are shaking hands and exchanging business cards. But you're just standing there. Alone. Feeling a bit awkward. Well, you're not alone feeling like this. Networking is an art. And as such, many of us have a tendency to just give up on it before even trying. But luckily, there is a cheat sheet. With these six foolproof networking basics tips, you are much better equipped to start networking than before.

However, equally important as what to do when you're in a networking situation is what not to do. So stay tuned - there's a small bonus in the end regarding just that.

But first, here are six foolproof, and actionable, ways to network.

If you genuinely try to help others they'll end up wanting to do the same thing for you #1. Ask not what others can do for youandhellip; First of all, the mindset you have when you approach a networking situation is important. Try to take inspiration from American President John F. Kennedy and think not what others can do for you. Think instead of what you can do for others. If you genuinely try to help others they'll end up wanting to do the same thing for you. Thus, the motivation for helping each other out will start out from a genuinely good place.

Pro tip: Networking is a long term investment and should be treated that way. If you have built some good relationships over time they will come in handy when you need an extra hand.

#2. Fake it till you make it Not all are born equal when it comes to interpersonal skills such as networking skills. It's a fact of life that extroverts are much better at immediately connecting with people while introverts often may have to overcome themselves just to stick out their hand and introduce themselves. The good news is that if you belong to the latter, you too can become a great networker.

The secret is andldquo;fake it till you make itandrdquo;. While this may sound like a worn out clichandeacute; it's still good advice. If you start out by pretending you're feeling confident, you'll eventually start actually feeling more confident. Remember, no one can see that you're faking it.

#3. The elevator The third networking advice we have for you is to have your elevator pitch ready. What's an elevator pitch, you ask? Why, it's a super duper short introduction to who and what you are . It's supposed to be so short that you can tell it during an elevator ride - hence the name. Think of it as a couple of refrains - you don't exactly memorize a speech but you know what you want to highlight about yourself. Practice with friends and family if you've never used the technique before. Include these elements in your elevator pitch:

Introduce yourself with your name, smile and shake hands

Summary

What's your goal with the pitch

Remember to adapt the pitch to the person you're talking to. Don't just create a rehearsed speech but make it conversational instead.

Elevator pitch example:

andldquo;Hi - nice to meet you. My name is John Johnson. I have an MBA in business management and for the last eight years I've been working in retail as a store manager. What I love the most about my job is the close contact I have with customers where I can really put my communication skills to good use. I'd love the opportunity to put my expertise to work for your company - would you mind if I call you up one day?andrdquo;

The last part can be the most difficult. This is where you ask for permission to take action . But it's important to finish this way so that the conversation doesn't just come to a dead end.

Pro tip: Remember to speak slowly and articulate your words even though it's supposed to be short. This demonstrates confidence and competence.

Speak slowly and articulate your words #4. Ask, and you shall receive If you want to build lasting and real relations make sure your counterpart sees you as a genuine and open person. One way of achieving this is by asking questions. The classic wh-questions such as who, why, where, and what are perfect for this - and don't forget to actually listen to the answers. The goal is to try to find some common ground - something you have in common with the other person. Maybe you're from the same town? Maybe you both like bird watching? This will open up a lot of new opportunities for you to network around and you will see that the time spent here will be paid back ten fold over. Someone who feels a genuine connection to you is much more likely to help you out in the future.

#5. The cards must be dealt Finish each conversation with handing out your business card to the other person and receiving his or hers back. If possible, find a quiet place to write a few keywords on the back of it afterward or attach a small note. If you're at an event where you'll meet a lot of people, this will help you better remember them from each other.

#6. The follow up You've just networked your pretty little behind off, so now it's over, right? Wrong. Just like after a job interview, now you need to follow up. Wait a couple of days and then send them an email saying you enjoyed meeting them. If you arranged to call them instead, you should of course do that. If it makes sense you could ask if they want to meet up for a cup of coffee some day. This way you can nurture your new relationship without being too pushy.

Bonus and summing up All of this advice can be used on a daily basis and is not meant only for big networking events. Use them whenever you're in a situation where you meet someone who might be good to add to your network. Remember, the bigger and more nurtured a network you have, the better are the odds that someone will be able to help you out should the need arise. But don't forget that your first goal should be to help them out first .

Use a tool like Jofibo's resume tool to create personalised and professional resumes Don't forget the advantages of networking online. Optimize your LinkedIn profile to increase your chances of connecting with the right people. A great LinkedIn summary will give you a head start.

Once you find yourself in a situation where you need help with, for instance, finding a new job, it's important that you can offer your network a professional resume. This will increase the odds that they will take it further up the ladder to the person in charge of hiring. Use a tool like Jofibo's resume tool to create personalized and professional resumes. Also, check out our article 7 Reasons Why You Need a Professional Resume.

And now for a little treat for still being with me .

Bonus: 3 small things not to do when networking These three little extra tips may seem like trivial details to you but on the receiving end they mean a great deal. Warning: they're very tangible.

Are you ready? Here we go:

Don't talk bad about others, especially your job, former job, former boss or colleagues. It's not only bad manners. It can also hurt the way you are perceived by the other person.

Don't yawn during a conversation. It's just impolite and will give the other person the impression that you are bored in their company. If you must yawn, make sure to cover your mouth and apologize. Also explain why you're tired .

Don't let your eyes wander all over the room - stay focused on who is in front of you. The other person will feel it immediately if you are distracted or not paying attention to them.

And that's a wrap. Thank you for your attention. With these new networking skills of yours you are ready to take on the world. Don't forget to bring your shining resume with you to any networking event. You never know who's there.

Try Jofibo's resume builder here if you haven't already created your resume.