THE MARKETER PLAYBOOK TO NEUROMARKETING

1 - Meet Your Buyer's Brain: Why Emotions Rule Decisions

2 - Pulling Heartstrings: Emotional Marketing & Storytelling

3 - Monkey See, Monkey Buy: The Power of Social Proof

4 - FOMO Frenzy: Scarcity & Urgency in Action

Ever notice how a sale labeled “Today Only!” makes you itch to hit the buy button? Or ...

5 - Give a Little, Get a Lot: The Reciprocity Principle

Ever receive a free sample at a store and then felt oddly compelled to buy the product, almost as if...

6 - The Price is Right: Anchoring and First Impressions

Imagine walking into a store and the first thing you see is a luxury watch priced at $10,000. Your ...

7 - The Decoy Effect: Designing Irresistible Choices

Ever wonder why some pricing structures seem designed to steer you toward a specific choice? ...

8 - Losing Hurts and You Can Leveraging It

Ever wonder why the smell of fresh popcorn lures you into a movie theater or how a catchy jingle ...

9 - Sensory Seduction: How Sight, Sound, and Smell Sell

Ever wonder why the smell of fresh popcorn lures you into a movie theater or how a catchy jingle ...

10 - The Power of Suggestion - Priming & Framing

Sometimes, what you imply can be just as important as what you actually say. Priming and framing are...

11 - Trust Me! The Power of Authority and Credibility

Even the best marketing tactics can fall flat if the audience doesn't trust the source. That's why ...

12 - Keep 'Em Guessing: The Power of Surprise & Curiosity

In a world where consumers are bombarded with thousands of messages a day, one surefire way to cut ...

13 - Unforgettable: Crafting Marketing that Sticks

14 - Crafting a Brain-Friendly Customer Journey

Your marketing might have all the right psychological ingredients, but if the user experience is ...

Bonus: How We Hooked Your Brain – Neuromarketing Behind the Scenes