The Webinar Playbook

For many of us in the marketing world, when we seek to maximize registrations for a webinar, we’re thinking “let’s get as many butts in seats as we possibly can.” 

That’s not what this post is about.

Here, we’re exploring how to maximize webinar registrations so you get the most value out of your work. We’re talking, smart, not hard; attracting the right leads; focusing on the most impactful areas so you can make the most out of the resources you have.

Attracting leads is one thing, but attracting the right leads is more important. Quality beats quantity. Let’s go.

Host your webinar at the right timeStudies have shown that web conferences held during specific days and times lead to higher conversion rates when compared to others.

According to reports from ON24, web conferences held midweek by 11:00 am Pacific Time have attracted more conversation rates. Aside from choosing a time that will accommodate your audience, make sure your online events are on-demand so attendees can tune in whenever they can after the event airs.

Know your target audience’s sweet spot. If you’re seeking to connect with a target audience that is most active during the business day, mid-morning is likely a good bet. If you’re seeking to reach a school-aged audience, that time will fall flat. 

Aside from choosing the right day of the week and hour of the day, consider the time of year when scheduling your webinar. Are you going to conflict with a large industry event? Major holiday? Consider calendar milestones when setting a date for your event.