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Oh my god! AI is everywhere!!

Hey everyone! It's Hailey here, and I'm super excited to dive into some fascinating insights from the latest State of Mobile report for 2025.

Today, we're exploring how artificial intelligence is reshaping the mobile landscape, and trust me, you won't want to miss this! So, let's kick things off with some mind-blowing stats.

In 2024, AI truly took off on mobile platforms, transforming into a billion-dollar industry.

Generative AI apps, including chatbots and art generators, raked in nearly one point three billion dollars in global in-app purchase revenue across both iOS and Google Play.

That's a staggering increase of almost one hundred eighty percent compared to the previous year! And get this—worldwide downloads of generative AI apps approached one point five billion in 2024, marking a remarkable ninety-two percent growth year over year. In the 2025 State of Mobile report, we're highlighting ten different app categories, with a special focus on the fastest-growing segment: Generative AI.

We'll be diving deep into trends across twenty-three markets, uncovering which apps made waves in 2024.

And if you're hungry for more insights, be sure to check out our blog post that breaks down the biggest trends of the year! Now, let's talk about the explosive growth of AI chatbots.

Since the arrival of ChatGPT in late 2022, interest in generative AI has skyrocketed.

Competitors have rushed to capture their share of this booming market.

In-app purchase revenue from AI chatbots and art generators surged from thirty million dollars in 2022 to four hundred fifty-five million dollars in 2023, and then skyrocketed to nearly one point three billion dollars in 2024.

Downloads followed a similar trend, with AI chatbots seeing a whopping one hundred nineteen percent increase year over year, reaching four hundred twenty-seven million downloads in the fourth quarter of 2024.

Meanwhile, AI art generators trailed behind with eighty-five million downloads, up twenty-one percent from the previous year. While ChatGPT remains the dominant player, claiming around forty percent of global generative AI app revenue and twenty-three percent of downloads in 2024, there's still plenty of room for newcomers.

By the end of 2024, some of the biggest tech giants, including Google with Gemini, ByteDance with Doubao, and Microsoft with Copilot, launched their own AI chatbots.

Sixteen different generative AI apps achieved at least ten million dollars in in-app purchase revenue, and twenty-five apps surpassed ten million downloads.

And let's not forget the buzz surrounding DeepSeek, the latest breakout AI chatbot set to make waves in early 2025.

I can't wait to see how it stacks up against competitors like ChatGPT, Claude, and Perplexity! But AI isn't just about chatbots.

It's spreading across various verticals.

If you look for terms like "AI" and "GPT" in app names and descriptions, you'll see how many categories are embracing AI features.

While mobile games were the early adopters, non-gaming categories like Photo and Video have jumped on the AI bandwagon over the last few years.

In 2023, the number of apps incorporating AI-related terms more than doubled compared to 2022, with significant growth in categories like Productivity, Utilities, and Education. Although the number of apps adding AI-related terms dipped in 2024, interest remains high.

More than three thousand apps mentioned AI for the first time in 2024, including over five hundred games and more than three hundred apps in Utilities and Education.

The use of AI technology is becoming increasingly widespread, with fifteen different categories adding at least one hundred apps featuring AI-related terms over the past two years.

This includes expected categories like Productivity and Education, as well as others like Lifestyle, Finance, Music, and Shopping.

Overall, apps mentioning AI were downloaded a staggering seventeen billion times in 2024, accounting for approximately thirteen percent of all app downloads that year. So, what does all this mean for us? As app developers continue to monitor the latest advances in AI, we can expect to see even more innovative and creative features tailored to various verticals.

If you're as excited about the future of mobile technology as I am, don't miss out on Sensor Tower's 2025 State of Mobile report.

It's packed with regional and category-level market trends, all made possible by our award-winning digital market insights platform.

Grab your copy today, and let's embrace the future of mobile together!