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Hey everyone! It's Hailey here, and today I'm thrilled to dive into a topic that's not just close to my heart but also pivotal for anyone navigating the ever evolving landscape of social media and brand storytelling. So, what's in it for you? Well, if you're a tech enthusiast, a marketer, or someone passionate about content creation, you're in for a treat. We're going to explore the rise of the influencer culture and how these trailblazers transformed the way we connect, create, and consume content. Let's take a trip back to the early two thousands. Social media was just beginning to emerge as a tool for networking connecting business contacts and school friends. Before MySpace took the stage, platforms like Six Degrees and Friendster were laying the groundwork. But it wasn't until two thousand six that we truly witnessed the birth of the creator and influencer phenomenon. These pioneers were not just posting; they were blogging, sharing behind the scenes glimpses of fashion shows, music festivals, and exclusive parties. And let me tell you, we were absolutely captivated! Many of these creators started as what we now refer to as "it girls." They didn't just build a fanbase; they crafted a lifestyle that reflected their unique brands. Today, I want to shine a light on some of these original it girls who have not only made their mark in the fashion scene but have also stepped into the entrepreneurial realm, rewriting the rules of the industry. First up, we have Aimee Song, the genius behind the blog "Song of Style." What began as a passion project has blossomed into a powerhouse platform. Initially underestimated, Aimee has now amassed over six million followers on Instagram. She's been in the fashion game for over a decade, and while her blog still features her signature style, it has evolved into a multifaceted content hub that includes everything from home decor to career advice, along with her shoppable collection through Revolve. Next, let's talk about Alexa Chung. Often hailed as one of the original it girls, her street style has captured the hearts of many. Alexa's career has spanned various roles from model to television presenter, writer, and fashion designer. Her eponymous collection is now making waves, showcasing pieces that people genuinely want to wear. Inspired by her British roots, her designs are a must see for anyone who loves a touch of Anglophile charm. Now, let's not forget Gala González, the first Spanish fashion blogger who has been making waves for over a decade. Not only is she a creator, but she's also a model and DJ, and she proudly wears the hat of a fashion designer with her brand, Amlul. Gala describes her brand as "the brand with no seasons," meaning her pieces are designed to be versatile and adaptable, free from the constraints of traditional fashion cycles. Each collection is sustainably made in Spain, and with limited editions, you'll want to snag your favorites before they're gone. And then there's Huda Kattan, the powerhouse behind Huda Beauty. Huda made a bold shift from finance to follow her passion for beauty blogging. She's worn many hats in the beauty industry, from blogger to makeup artist, but her biggest triumph came with the launch of Huda Beauty a billion dollar brand that exploded overnight, thanks to her massive social media following of nearly fifty million on Instagram. Huda's brand is a celebration of diversity and inclusivity, with her foundation available in thirty shades to cater to a wide range of skin tones. So, what can we learn from these incredible women? Don't ever feel pressured to fit into someone else's mold. Creativity is all about self expression. Whether you have a handful of followers or millions, you can carve out your own space as a creator. These it girls and their diverse styles, collections, and followings remind us that creativity knows no bounds. Thank you for joining me today! I hope you feel inspired to embrace your unique voice and explore the endless possibilities of storytelling in the digital age. Let's keep pushing the boundaries together!